How a B2B construction company find its new identity, corporate design and new target groups by an optimized positioning.
If a company was a building.
Corporate identity depends directly on the brand architecture of the company and its divisions, subsidiaries and joint ventures. Mergers and acquisitions have led to history-based brand systems that do not follow the requirements of pure brand science.
This competitive situation requires designers who not only demonstrate visual sensitivity, but also think strategically. Lünstroth therefore develops design concepts that optimally fulfill the different requirements and offer scope for future flexibility.
The fitting brand system
Unlike umbrella branding, multi-brand architectures are low in risk; an image damage affects only one area and can not weaken the entire company. On the other hand, there are of course no synergy effects. That’s why functional questions arise for corporate design.
Identity is always on the move.
In digital times, brand management and brand architecture require a high degree of flexibility. A rapid response to changing markets, target group attitudes and technological developments should already be possible during the development of the corporate identity.
For Lünstroth CI developers, brand architectures and their implementations in corporate design solutions are dynamic processes. Facing the competitive environment in constant motion the agency takes these market requirements into account by offering constant support.
Corporate Brands can increase their market shares dramatically by strengthen their reputation.
Not only the greater economic success is relevant but the better image regarding employer branding.
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