Managing Brand Identity
Well advised. Permanently. Keeping the brand on course In the age of social media and fast dialogues, companies are under constant pressure for innovation. Rapidly changing market conditions and the…
International Protection
Many corporate identity agencies leave the protection of trademark rights to the legal departments of their clients.
But a corporate design can only exhaust the legal framework if the designers themselves know what is protectable.
The Lünstroth Corporate Identity Agency already integrates the maximum protection capability in the conceptual process.
Only those designers who know the legal options for corporate design can use them.
This procedure speeds up the optimization process and ensures maximum protection.
There are numerous possibilities – from typical animations to catchy sound designs or smell brands, many corporate identity assets can be protected against copycats and the corporate brand can be safe in its unique position.
The developments in fields of protectability are changing so rapidly that the transfer from legal department to brand directions often takes too long.
This synthesis of trademark options and creative design in terms of content and form is difficult to achieve for creative agencies – for Lünstroth Corporate Identity Agency, it is the only legally secure option for minimizing brand and competition law risks.
Lünstroth Corporate Identity extends this advantage multinationally – the agency not only takes into account European legal norms, but also the different legal systems worldwide.
Brand Architecture: the entire picture
Brand Architecture If a company was a building. There is an ideal design structure for each brand architecture. Corporate identity depends directly on the brand architecture of the company and…
Corporate Identity Agency in Bielefeld, Germany
“We know what we are, but not what we may be.” William Shakespeare Lünstroth is an agency for Corporate Identity. Luenstroth is brand driven: Corporate strategy is guideline for optimizing…
Corporate Identity Development: Operation
How we work. Operation: strategydriven Analysis Brand values currently Brand Terminals (Ambassadors, Touchpoints) Identity History formative content and associated, signaling formal elements These data are collected by the CI agency…
Corporate Mission: Purpose Branding
Fascination as a magnet Corporate Philosophy & Purpose Branding Strategic goals put into words: Lünstroth CI develops the highly motivating corporate philosophy. Few practitioners immediately think of Corporate Identity as…
Contact
Contact Give us the call. Bielefeld Lünstroth GmbH 18 Friedrichstraße 33615 Bielefeld Tel +49 521 94 93 75 70 kontakt |at| luenstroth.com Berlin Lünstroth GmbH 39 Straßmannstraße 10249 Berlin Tel…
CI-Agency Luenstroth in Europe
The Brand Identity Company: Who. Since when. And where. History Luenstroth Corporate Identity has been founded by the brand advisor Peter Lünstroth in 2008 on demand of clients of Luenstroth…
Legal protection for corporate design
International Protection Legal protection for all elements of the corporate identity Many corporate identity agencies leave the protection of trademark rights to the legal departments of their clients. But a…
Consulting CI
Corporate Identity Consulting Well advised Consulting Design and creativity are a fine start. Good advice is often the way to a better result. Defining the identity of a business is…
Agency for Corporate Identity and Corporate Design in Germany
The Agency for Corporate Identity and Brand Design: Identity is formed in minds. Corporate Design is the most beautiful Form of Corporate Identity. That’s what we are working for. We…
Creation
Creative Advantage Without beauty there is nothing. Data situation, positioning and strategy are important bases for a fine-tuning of a corporate brand. Without a creatively convincing formal and substantive language,…
Corporate Design as Visualization of Corporate Identity
Design For sure: It has to be beautiful. And also: For a company, a design that looks just good is clearly not enough. Companies are in competition. Their decision-makers are…