The Agency for Corporate Identity and Brand Design:

Identity is formed in minds.

Corporate Design is the most beautiful Form of Corporate Identity.

That's what we are working for.

We are the Agency for Corporate Identity and Corporate Design.

We develop:

Brand | Corporate Identity

Brand | Corporate Design

In what we trust

creative identityThe best concept is senseless if the result is not convincing. We believe in the power of inspiration that creates great things from the right specifications.
Systematic brand systemBrand systems are complex and they must work in networked systems. A corporate design system that does not work in all environments is wrong.
Digital FirstIdentity solutions arise in the head and work emotionally. But their enforcement is always driven by technology.
international is interculturalWe think globally and start identity and design developments with this global approach in mind.
added value by designEvery optimization must have a positive economic effect in the medium and long term.
Identity as ImageIdeally, corporate identity and corporate image should be congruent.

References of Luenstroth: Thank you!

Current: Cobiax

Brand Relaunch

Since the beginning of the year, the roll-out of the brand relaunch has taken place: new positioning, new slogan, new logo, new corporate design and the basic brand assets. Congratulations, Cobiax!

Corporate Mission: Purpose Branding

Fascination as a magnet Corporate Philosophy & Purpose Branding Strategic goals put into words: Lünstroth CI develops the highly motivating corporate philosophy. Few practitioners immediately think of Corporate Identity as…

Corporate Identity Development: Operation

How we work. Operation: strategydriven Analysis Brand values ​​currently Brand Terminals (Ambassadors, Touchpoints) Identity History formative content and associated, signaling formal elements These data are collected by the CI agency…


Creative Advantage Without beauty there is nothing. Data situation, positioning and strategy are important bases for a fine-tuning of a corporate brand. Without a creatively convincing formal and substantive language,…

Brand Architecture: the entire picture

Brand Architecture If a company was a building. There is an ideal design structure for each brand architecture. Corporate identity depends directly on the brand architecture of the company and…

CI-Agency Luenstroth in Europe

The Brand Identity Company: Who. Since when. And where. History Luenstroth Corporate Identity has been founded by the brand advisor Peter Lünstroth in 2008 on demand of clients of Luenstroth…


Contact Give us the call. Bielefeld Lünstroth GmbH 18 Friedrichstraße 33615 Bielefeld Tel +49  521 94 93 75 70 kontakt |at| Berlin Lünstroth GmbH 39 Straßmannstraße 10249 Berlin Tel…

Managing Brand Identity

Well advised. Permanently. Keeping the brand on course In the age of social media and fast dialogues, companies are under constant pressure for innovation. Rapidly changing market conditions and the…

Legal protection for corporate design

International Protection Legal protection for all elements of the corporate identity Many corporate identity agencies leave the protection of trademark rights to the legal departments of their clients. But a…

Consulting CI

Corporate Identity Consulting Well advised Consulting Design and creativity are a fine start. Good advice is often the way to a better result. Defining the identity of a business is…