Identity is made in minds.

Lünstroth is the corporate Identity Agency for those seeking more more than just Corporate Design.

We develop:

Brand | Corporate Identity

  • Guidelines
  • Positioning
  • Mission
  • Slogans
  • Arguments
  • Key Content

Brand | Corporate Design

  • Logo-Optimizations
  • Corporate Colors
  • Corporate Styles
  • Guidelines & Templates
  • Social Media Assets
  • Brand- and Mark Systems

In what we trust

creative identityThe best concept is senseless if the result is not convincing. We believe in the power of inspiration that creates great things from the right specifications.
Systematic brand systemBrand systems are complex and they must work in networked systems. A corporate design system that does not work in all environments is wrong.
Digital FirstIdentity solutions arise in the head and work emotionally. But their enforcement is always driven by technology.
international is interculturalWe think globally and start identity and design developments with this global approach in mind.
added value by designEvery optimization must have a positive economic effect in the medium and long term.
Identity as ImageIdeally, corporate identity and corporate image should be congruent.

References (Thank you!)

Current: Cobiax

Brand Relaunch

Since the beginning of the year, the roll-out of the brand relaunch has taken place: new positioning, new slogan, new logo, new corporate design and the basic brand assets. Congratulations, Cobiax!

Legal protection for corporate design

International Protection Legal certainty for all elements of the corporate identity Many corporate identity agencies leave the protection of trademark rights to the legal departments of their clients. But a…

Corporate Identity Development: Operation

How we work. Operation: strategydriven Analysis Brand values ​​currently Brand Terminals (Ambassadors, Touchpoints) Identity History formative content and associated, signaling formal elements These data are collected by the CI agency…


Creative Advantage Without beauty there is nothing. Data situation, positioning and strategy are important bases for a fine-tuning of a corporate brand. Without a creatively convincing formal and substantive language,…

Corporate Mission

Fascination as a magnet Corporate Philosophy Strategic goals put into words: Lünstroth CI develops the highly motivating corporate philosophy. Few practitioners immediately think of Corporate Identity as a corporate philosophy,…

Managing Brand Identity

Well advised. Permanently. Keeping the brand on course In the age of social media and fast dialogues, companies are under constant pressure for innovation. Rapidly changing market conditions and the…