Well advised. Permanently.

Keeping the brand on course

In the age of social media and fast dialogues, companies are under constant pressure for innovation. Rapidly changing market conditions and the market entry of highly flexible competitors require a permanent fine-tuning of communication.

And more and more employees, foreign subsidiaries and customers “make brand”. Sometimes they are unaware of it.

Lünstroth has developed the instrument of permanent accompaniment here. The core content of the corporate brand and its formal characteristics are constantly adapted to the latest circumstances.

Then, guidelines do not only stand on paper or in the cloud, but are pragmatically adapted to the communication needs of the company. And each communicant finds the framework guidelines which one’s own activity make safe. And the image database, exactly in the right format for the channels to be recorded, is always ready.
permanent consulting for digital branding in social media channels

Here’s why continuously and permanently optimizing a corporate design is essential.

1. Adaptation to Changing Market Conditions

  • Market Developments and Trends: Markets and consumer preferences are constantly evolving. Regularly reviewing and optimizing a corporate design ensures the brand stays relevant and aligns with these changes.
  • Technological Advancements: New technologies bring new design possibilities and requirements. Continuous optimization ensures the brand uses modern and appealing designs.

2. Competitiveness

  • Differentiation: A strong and up-to-date corporate design helps a brand stand out from competitors. Keeping pace with competitors’ design improvements is crucial to maintain attractiveness.
  • Innovation: A dynamic corporate design signals innovation and agility, fostering positive associations among customers.

3. Consistency and Cohesion

  • Brand Consistency: Regular reviews help identify and correct inconsistencies in the design, ensuring a unified brand presence across all channels.
  • Coherent Communication: Continuous optimization ensures that all visual and verbal elements of the brand harmonize, delivering a clear and cohesive message.

4. Customer Retention and Expectations

  • Refreshing the Brand: An optimized corporate design keeps the brand attractive and exciting for existing customers, showing that the brand is active and engaged.
  • Meeting Customer Expectations: Modern customers expect current and engaging designs. Regular optimization ensures the brand meets these expectations.

5. Flexibility and Scalability

  • New Media and Platforms: With the increasing variety of communication channels, corporate designs must be flexible and scalable. Regular adjustments ensure optimal performance on new platforms.
  • Globalization: For internationally operating brands, it’s crucial that the corporate design works in different cultural contexts and can be adjusted as needed.

6. Brand Identity and Perception

  • Strengthening Brand Identity: Regular review and improvement can continuously strengthen and sharpen the brand identity.
  • Positive Brand Image: A well-maintained and contemporary corporate design contributes to a positive brand image, supporting the perception of the brand as professional and trustworthy.

7. Error Detection and Correction

  • Identifying Weaknesses: Regular reviews of the corporate design help identify weaknesses and errors that may be overlooked in daily operations.
  • Continuous Improvement: Small, continuous improvements are often more effective and cost-efficient than infrequent, large-scale overhauls.

The Flatrate Offer | Retainer

Permanently and continuously optimizing corporate design is crucial to ensure the brand remains relevant, competitive, and coherent. It helps adapt to changes in the market and customer needs, strengthens brand identity, and contributes to a positive perception of the brand. Lünstroth Corporate Identity supports companies in continuously optimizing their brand presence and maintaining it at the highest level.
  • Market monitoring
  • Media observation: Where should be communicated, where not more?
  • Development of stories about new products
  • Key visuals on news and new products and services
  • ideal formats for Instagram, Xing, Linkedin, Facebook, Google MyBusiness, Website, Employer Branding channels
  • Crisis communications
  • 24/7 support in case of problematic events

Markets are constantly in flux. It's good to have experienced sparring partners on board.

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