Corporate Design Development for Fashion Label
positioned & branded
A new fashion label is launched: Positioned on top of the fashion segment, high quality driven and affordable for fashion victims.
Pricing is in the premium entry-level segment and the label is made by family members. Target markets: Europe and the world.
There is an old brand used by the the current lead designer decades ago:
The logo is designed as positioning demands: premium. The handwritten addition refers to the genesis of the label: a family story
The photo interpretation is casual and approachable. It transports the premium promise.
Corporate Brands can increase their market shares dramatically by strengthen their reputation.
Not only the greater economic success is relevant but the better image regarding employer branding.