New Logo: Identity & Design Relaunch
How a B2B construction company find its new identity, corporate design and new target groups by an optimized positioning.
The hitherto used slogan is primarily based on the reason why (“Concrete ceilings made lightweight”). The resulting benefit, however, is not clear.
The target group is limited, too: Neither builders nor architects can see at first glance, which advantages the Cobiax technology offers them.
Corporate Brands can increase their market shares dramatically by strengthen their reputation.
Not only the greater economic success is relevant but the better image regarding all target groups.