Optimizing Corporate Brand
A new identity
LogoThe previously used logo is noticeable (due to the pulled down “x”), but – despite the benefits of the hollow body technology – too heavy and massive.
"Betondecken leicht gemacht"
The hitherto used slogan is primarily based on the reason why (“Concrete ceilings made lightweight”). The resulting benefit, however, is not clear.
The target group is limited, too: Neither builders nor architects can see at first glance, which advantages the Cobiax technology offers them.
WebsiteThe previous website was correct in terms of content, but was unable to completely convince the target groups of architects and clients: Too gloomy, not enough fascination, too little high-end technology.
Print-DesignAn understandably similar dark picture as in the Web area: The product color dominates the corporate colors; the print design signals little emphasis and is not motivating.
Move in a new direction
Corporate Brands can increase their market shares dramatically by strengthen their reputation.
Not only the greater economic success is relevant but the better image regarding all target groups.