Private Label Design
Brand Identity Private Label Situation at start old logo This is the old logo of the private label. A positioning within the market differencing against competitor brands does not exist.…
Defining the identity of a business is risky. Very often people are tempted to rely on traditions and postpone modern renovation.
New opportunities for positioning can be overlooked from an internal perspective – one’s own strengths have become self-evident.
But for hesitation, the competition for new markets and better employees is too tough.
Lünstroth CI consultants rely on the sometimes surprising view from an external perspective: This makes unique positions visible, which have become a matter of course for their own employees.