The Brand Identity Company: Who. Since when. And where.
Luenstroth Corporate Identity has been founded by the brand advisor Peter Lünstroth in 2008 on demand of clients of Luenstroth Brand Consultancy who asked for execution of brand strategies. Roots has been set even earlier, in 1993, when Peter established a consulting firm for marketing and communication strategies.
Today Luenstroth CI and the brand consultancy are working for national and international clients within the field of brand system optimizing.
The brand-strategic approach, on the one hand, brings more functionality into the development process than it could be achieved with concept-free design and, on the other hand, the corporate identity is expressed in formal style – the myth becomes tangible.
Peter Lünstroth M.A. studied law in Bielefeld and Münster and philosophy and political science in Berlin. He used to be a journalist at Sender Freies Berlin initially and then switched to brand communication.
As Creative Director, he was responsible for the communication of brands like
Apollinaris, Schweppes, Casio, Dr.Oetker, Homann, Langnese, Mentos, Pioneer, Procter & Gamble, S.Oliver, Whirlpool et. al.
Peter Lünstroth has a teaching assignment at the FHM and is a speaker for brand development at the Federal Patent Court.
At and for Lünstroth are people who care about identity and design and who do more than just a good job. They penetrate market conditions, know the target groups and, above all, the touchpoints at which the brand and target people meet.
This is pleasing and relaxing for our clients. One can be sure to get solutions that are not only up to date with the latest findings, but also future-proof.
There aren’t locations in the classical sense at Lünstroth any longer.
First, the agency has the digital transformation behind it; the employees (or the external service providers) access the cloud and are thus spatially independent.
On the other hand, the respective customer determines the location of the agency: “We are where the customer is.” And if that’s not in Germany, but somewhere else on the globe, we are there, too.
all for one steeb
all for one steeb is a listed IT consulting company in Filderstadt. It offers holistic solutions and services along the entire IT value chain – from SAP industry solutions and cloud applications to scalable hosting and cloud services in German data centers, where they orchestrate the highly available operation of all business-relevant IT systems – for SAP as well as for example for Microsoft Exchange or SharePoint.
Lünstroth advises the company on questions of brand architecture.
Anker offers components for POS systems.
After the company left the Oracle Group, Lünstroth developed the brand positioning and the strategy for brand building as a new, independent company operating on the market and designed the startup trade fair appearance.
Lünstroth advises the traditional football club Arminia Bielefeld on questions of branding and optimizing brand image. The agency optimizes the club logo and develops the corporate design including its own Arminia font and creates the associated brand guide with the brand values.
This traditional bank brand is switching to the Volksbank Group.
Lünstroth supervises the brand transfer and develops a harmonious, non-cannibalizing brand management within the Volksbank brand architecture: The two differing identities are brought together synergistically.
As part of the generational change in the leadership of the mechanical engineering company Gneuß Lünstroth supports the management in questions of brand architecture and corporate design and optimizes the design guidelines.
Lünstroth develops a certification system for affiliated companies as well as a marketing essay, including consumer-oriented brand development, for the Central Association of German Construction (ZDB).