The most beautiful color in the world in 2020

Shutterstock has found it.

Compared to the classic market research in 2017, which revealed Marss Green as the most beautiful color, Shutterstock has determined the most beautiful color in 2020 by analyzing downloads.
The most popular colors are:

Most popular color: Rank 1

Lush Lava

Most popular color: Rank 2

Aqua Mente

Most popular color: Rank 3

Phantom Blue

Which color fits your company best (Brand Design) is a different question.

After all, what appeals to the most people doesn’t mean that it will also bring the company the greatest popularity.


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Theories of design are free of sense in sectors of corporate design. Brand design must be specific for each company,…