Design and creativity is one thing. Good advice is often the way to a better result.
Defining the identity of a business is risky. Very often people are tempted to rely on traditions and postpone modern renovation.
New opportunities for positioning can be overlooked from an internal perspective – one’s own strengths have become self-evident.
But for hesitation, the competition for new markets and better employees is too tough.
Lünstroth CI consultants rely on the sometimes surprising view from an external perspective: This makes unique positions visible, which have become a matter of course for their own employees.