Corporate Myth as basement of Identity
Some 30 years ago Corporate Identity was an easy concept – many companies used to reduce it to style. The logo should be the same across the media channels, the colours should be identical and nothing more was necessary.
Today enterprises are complex, legal rules are complicated and driven by mergers and acquisitions “strange” divisions must be integrated in a given structure.
Times they are changing. Corporate Identity should follow.
The increasing complexity is a challenge to convential CI agencies – they remain in traditional thinking of style and design.
In most cases there is not only a lack of strategists but also the lack of specialists in different legal areas like competition or trademark laws.
Luenstroth Brand Consultants have developed the answers and offer the extension of Corporate Identity for actual trends – the implementation of strategic plans in concrete design and content structures. What else is Corporate Identity if it’s not the implementation of a brand strategy?
Enterprises like Apple or Google have shown the way: Consequent transformation of brand core conviction in guidelines, corporate design and corporate behavior is the effective way to ensure brand dominance in high competition areas.
Luenstroth Corporate Identity Developers call this process “Sharing the Corporate Myth”. Others call it holistic sucess.