Mission & Code of Conduct
A corporate brand without a mission is just an enterprise without soul. A corporate brand without a code of conduct can’t be a corporate brand.
Mission and code of conduct are lighthouses for employees and public opinion – they should define the inner core of the brand promise.
Luenstroth CI Developers have a serious interest in a precise mission which is one foundation for further development of corporate identity as a whole.
It’s not just “copytext” but it should be an instruction in all cases employees don’t know what decision is to make.